Company News •
Web Design of Palm Beach, Inc. is pleased to announce
a partnership with GatewayDefender, the premier provider
of sophisticated and secure messaging protection. Via
this partnership, Web Design of Palm Beach will make
the GatewayDefender solution available to our hosting
clients at affordable prices.
Clients Say it Best!
See what some of our satisfied customers have to say
about our services and dedication to customer support.
We look forward to having the opportunity to assist
you with your website developemnt and web hosting needs.
Hosting Plans •
MB Storage Space
6 GB Data Transfer
25 E-Mail Accounts
Your Own Domain
Design of Palm Beach, Inc.
6132 Michael St.
Jupiter, Fl. 33458
• Choosing The Right
SEO Company •
engines are the basis of Internet existence and survival.
Recent studies have concluded that over 90 percent of
all web surfers use search engines to find what they are
looking for. Thus, in order to be successful on the Internet,
your website must be search engine friendly.
people who search the Internet for your products or
services are not finding your Web site, you need search
engine optimization (SEO).
Search Engine Optimization is a full time job, and
many companies need to hire someone to do it for them.
If this is your intent, you should know what to look
for, and what to watch for, when selecting the right
Make Sure They, and Their Clients, are Successful and
If your SEO company does not rank high on most major search
engines under their specific services, then they probably
won t have the ability to get you high ranking on yours.
For example, if you re located in Boston, your SEO company
should at least rank on the first page in Google, Yahoo,
and MSN under such search terms as Boston SEO, Boston
Internet Marketing, Boston Web Marketing, or even Boston
Web Design. If you found them through pay-per-click or
sponsored listings, this only means that they do not have
the ability to optimize their own websites and are forced
to pay for their clientele.
In addition, it is a good idea to check the success of
their clients. All SEO companies have a client listing,
if for no other reason than to offer front page links
to their big spenders. Take a good look at these clients
sites. Check for quality of content and keywords. View
the source and see how well the meta tags are structured
and how well they apply to the content given. And most
importantly, go to the major search engines and find where
these clients land on the search terms they are targeting.
If the SEO company has created a successful marketing
campaign for each of its clients, chances are you re looking
at a good SEO firm. However, if neither the SEO company
or its listed clients have high rankings, I would recommend
you find a firm that does.
2. Make Sure Someone Answers the Phone or Responds
Although this may sound funny, I can t stress how important
it is to find a SEO company that will be there when you
need them. Before choosing an SEO company, call them.
If they pick up, you re in good shape. If they don t pick
up, but call back within 2 hours, you re still looking
pretty good. If it takes you a handful of phone calls
and emails, or a number of days to get a response, you
might be in bad shape.
Say you've just received a new product that you would
like to market. Say that product is seasonal, only for
the holiday season, and your ability to sell it relies
on the timeliness with which you can get it seen on the
search engines. You need a company that you can contact
to put immediate marketing efforts to your new pages and
products. If it takes 3 to 4 weeks for your SEO firm to
make changes and improvements, you might want to look
for a company that can keep up with your fast-paced business
and demanding customers.
3. Make Sure They Understand How Search Engines
Keeping a website at the top of the search engines has
become a science. The best search engines frequently modify
the way their databases list Web sites, and constantly
change the search criteria used to find and present web
pages. To understand the quality of a company's search
engine optimization services, you must first understand
how search engines work. Search engines list websites
in two distinct manners: pay per click listings and organically
Pay per click listings are the listings that appear on
the top or right side of most search engines under the
heading Sponsored Links, or some related term. This type
of listing is paid for. Web sites that wish to get top
search engine placement without optimization can pay a
certain cost that is charged to their search engine accounts
every time their sponsored link is clicked on by a prospective
client. Cost per click rates range anywhere between $0.10
and $10.00 per search. Some bigger-budget eCommerce businesses
can spend up to $50,000 a month on pay per click marketing.
Organically optimized listings are the listings that appear
at the top of search engine pages without having to pay
for these listings. This type of listing is free. However,
your website must be properly optimized to appear at the
top of all search engines using organic optimization.
Search engines use unique programs which send agents referred
to as spiders and robots to your Web site to collect data.
Your website must be structured properly to aid these
robots in their search for information.
A quality SEO firm will know how to properly structure
your website for top organic optimization and, ultimately,
top search engine placement. Watch out for SEO firms that
take your money and invest in pay-per-click marketing.
Although this will get you immediate results, it does
nothing to optimize your site in the long run, will not
be as profitable as an organic marketing campaign, and
will keep you dependent on SEO companies for your success.
And pay-per-click marketing is something you can easily
do yourself; if that s the route you wish to take.
4. Make Sure They Follow-Up with Internet Research.
In addition to knowing how to optimize correctly, an SEO
firm should be constantly investigating the Internet's
most popular search engines in order to stay aware of
the latest techniques for promoting a Web site on the
Internet. If they are not giving you monthly reports on
the status of your listings, the increasing quantity of
your links, and the number of unique visitors to your
site, you might not be working with the right SEO company.
These reports should not only show where your site is
ranked on each of the major search engines for each of
the major terms you target, but also show you how you
have improved from the previous month and where your competitors
5. Make Sure You Constantly Know What They're
The major problem most people have with internet marketing
guys is that they don't see them everyday. It's not like
these guys come into the office everyday, or even sit
down with the boss for a daily conference call. Most of
them work out of their homes, spending 12 hours a day
on the computer. Now I'm not saying that they will take
your money and do nothing for you, but it's good to keep
your eyes on them like you would any employee. On the
days that they work for you, have them send you day-end
reports detailing the pages they optimized, the content
they added, the keywords they marketed, and the links
they added. This will allow you a better understanding
of what they do on your clock, and allow you to keep your
eye on their progress and effectiveness.
Overall, you can find a good SEO company. There are hundreds
out there. But it is your responsibility to make sure
you find the right one. Don't just pick the first firm
you find, then complain when you see no results. Find
your results before you hire any SEO company, and you
will put your business on the right track for Internet
Nathaniel Long is an Internet marketing specialist for
Allied Internet Productions. Visit their site at http://www.alliedinternetproductions.com,
or call them toll free at 800-935-1820.